The instructor
Alycia Sullivan.
TikTok Shop affiliate creator, sales educator and coach. Alycia teaches creators to understand why people buy, so they can make their own strategic decisions instead of following formulas.
“I’d rather you understand what you’re doing than collect another tactic.”
What she teaches
Her focus is the reasoning behind a sale: what made someone stop, what made them keep watching, what they already knew, what was holding them back, and what finally moved them to buy. Then, just as important, how to do it again on purpose.
This course turns that way of thinking into written lessons and interactive labs, so you can learn it at your own pace and come back to it whenever you’re planning a video.